Keywords are the phrases people type in when they do searches online. Keywords are how search engines categorize and index websites. Keywords are the foundation for your SEO for your website.

Let’s assume you have come up with the keywords for your website. If not see this article on picking the right keywords. Once you have your keyword phrases, then …

1. Create a page plan for your website and assign 1-2 keyword phrases to each page of your website based on your research.
2. Use these keywords as a central theme in your messaging. Use keywords to draw in your customer and convince them to purchase.
3. Your page headline should grab your reader’s attention and contain keywords.
4. Body text should stimulate interest and assure your reader they are in the right place.
5. For blogging, articles and social media campaigns use the phrases in your titles and visible text.

Picking the right keywords is part art and part science. Sometimes it is best to get the help of keyword research services to set the right foundation for your search engine optimization

Related posts:

1. Search Engine Optimization 101
2. 5 Tips to Improve Website Conversions
3. 5 Secrets of SEO Content Writing
4. SEO Tips: How to Optimize Websites