The SEO work you do directly on the website is referred to as “on-page” SEO. Optimizing on-page factors include content, META tags, site structure, internal linking, domain and page URLs.
H1, H2 Heading Tags: H1 Tags are the main web page headline. They should contain your most important keyword phrase and grab an arriving visitor’s interest. Many sites that have H1 headings, waste this important real estate with a very prominent WELCOME showing on their home page. H1 tags should include the primary keyword phrase for the page. Additional keywords can be placed in the H2 tags. H3 tags carry only a minor importance with the search engines, so use sparingly with keywords.
Title Tag: The only META tag that is still important is the Title tag. Place your keywords into the beginning (for prominence). Place your company name or website at the end of the Title tag. Title tags should be 65-70 characters. They can be longer, Google just won’t display over 70 characters.
Body Text: Use each of your keywords 2-3 times within the body text. Pages that you optimize should have 400-600 words, but certainly at least 250 words. Use your keyword at least once in the first paragraph. Text presented in graphic images will be invisible to search engines.
Internal Linking: Link to other pages within your website using phrases such as “learn more.” It is common for internet marketers to overlook the power of keywords in anchor text when directing visitors to deeper pages. These internal links are powerful SEO tools. See chapter 11 for a more in depth discussion.
Broken Links: Regularly scan and fix broken links as part of your routine maintenance. This includes both internal and external links. Broken links are a symptom of a broken website.
For more helpful SEO tips, go to the Doug Williams SEO Services Company website.
Related posts: