5 Secrets of SEO Content Writing

Posted on July 31, 2011 by

Effective SEO copywriting attracts targeted visitors and begins the selling process by attracting attention and building interest in what you have to offer. Writing for the web is brief and to the point with shorter paragraphs, shorter sentences and fewer words.

SEO Copywriting is writing content for web pages that is convincing to both website visitors the search engines. Targeted keyword phrases are weaved into marketing text so search engines take note of the important phrases. Your words need to grab a reader’s attention and direct them toward a specific action.

  1. Visitor Focused: Website visitors come looking for answers to their questions or problems. You need to engage your reader at an emotional level and encourage them to take action.
  2. Get their attention: When they first arrive, they need to immediately see your sales pitch, your offering and even your order button. Don’t make them scroll down or switch pages.
  3. Keywords: Your most important keyword phrase should be used a minimum of 3 times. Once in the headline, once in the first paragraph and once in text that will be hyperlinked to another relevant page on your site. Other keywords should be used 1-2 times.
  4. Be brief: Use shorter sentences, words and paragraphs. Use one idea per paragraph and use about half the words than you would use in writing for print.
  5. Easy to scan: Your reader wants to scan down your web page and get the gist of it before reading. The main points should stand out in sub-headlines, lists, images, colors, italics and indented text.

Good content writing entertains, educates and convinces your audience. By skillfully weaving in keywords, content writing also gets the attention of the search engines.

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How to Market Your Start-up Business on the Web

Posted on July 24, 2011 by

The web is where most new businesses are investing their marketing dollars to attract new customers. How can a new start-up business best lever the power of the Internet?

  1. Strategy: Decide who are you trying to market to? How do they make their buying decision? Why should they buy from you? If you know the answers to these questions, you are ready to create a marketing campaign.
  2. Social Media: FaceBook is and will continue to be the #1 social networking website on the web. The impact of this is that any business engaged in social media marketing, should have a presence on Facebook.
  3. Blog: Launch a blog on your website and write about things your potential customers will want to read about. Blogs reach out using RSS feeds and attract readers.
  4. Website: Put up a website that gives your business a credible image, the look and feel should be consistent with your industry. Why did they come to your website? They came looking for answers. You should supply these answers.
  5. Local SEO: Apply local SEO to your website so it will come up quickly when someone does a search for you on Google. Usually this means optimizing your website for your “city + a broad keyword phrase”.
  6. Mobile: Your website needs to render well on cell phones, smartphones and ipads. Test out your site. You may need to display a mobile version of your site when it is being accessed by a mobile device.
  7. Google Places: These listings are free for any business that has an actual physical location. These are the 7 Google Map listings that appear when doing a search for local businesses.
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Reasons To Buy A Polyethylene Storage Tank

Posted on July 18, 2011 by

When shopping for water storage tanks, people find out that there’s more to it than they initially believed. If this purchase is limited within a certain budget, then the task is even more difficult. The fact is that you will have to take into account things such as its price, it’s durability, it’s likelihood to brake or leak and so on.

One type of water storage tank is gaining more and more interest as people with limited budgets find out that it’s a great deal. The polyethylene storage tank makes a great choice not only due to its very low price but for its added benefits as well. The fact is that people usually stay away from products that seem to good to be true, but in this case, this type of storage tank is the real deal.

Firstly, the plastic storage tank it’s a great choice thanks to the way it was fabricated. Producers use a process called the rotational molding, which allows the tank to be made in a single leak-proof piece. So, there you have it. The likelihood of a polyethylene storage tank leaking is almost impossible.

Secondly, also thanks to the fabrication process and the material used, the product is very, very affordable. The fact is the rotational molding is almost inexpensive compared to most injection-molding approaches.

When you can choose a product that it’s both durable and affordable, why not do it?

 

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Use Emotional Trigger Words To Make People Buy

Posted on July 15, 2011 by

In marketing, there are certain trigger words that create curiosity and interest. Trigger words are the words and phrases that trigger a user into clicking or buying. Coupling trigger words with a “call to action” is especially important to create a website that converts well.

Trigger words create emotion and it is this emotion that encourages action. Keywords and trigger words are both important in content writing. Keywords are used in search engine optimization and bring visitors to your website, usually via search engines.

Use trigger words to attract visitors and then encourage action. Use emotional trigger words in headlines and your content writing. They motivate action and movement within the website.

12 trigger words that work to create positive emotions and help guide people into buying.

  1. Amazing: Attention grabbing. Combine with other power words to make it simply amazing!
  2. Energize: Effective in psychology, health and wellness
  3. Fast: This speed word triggers the purchasing reflex. Fast results or fast delivery.
  4. Free: Free is a powerful motivator to anyone on a budget.
  5. Guarantee: Make it risk free; a sure thing.
  6. Important: Makes readers take notice. After all, they don’t want to miss anything.
  7. Limited: Makes it exclusive or at least hard to get.
  8. New: Makes people curious; is it a breakthrough product?
  9. Proven: Take the risk out because it is tried and true.
  10. Save: Save time, save money…
  11. Simple: Better than easy, but closely related.
  12. You: Use the word “You” to create an emotional connection with your reader.
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5 Important Domain Name Secrets

Posted on July 9, 2011 by
  1. Easy to Remember: You want people to easily remember your website URL. Try not to abbreviate or choose a hard to remember acronym. Easy to remember is more important than shorter.
  2. Choose a .Com: 74% of all domains registered in the US are .com. If you choose a COM top level domain (TLD), people will generally assume you have been around longer and that your company can more easily be trusted.
  3. Company name: The natural choice from a branding point of view is to use your company name. People will trust you more if your company name and website domain are the same.
  4. Renewal Term: Renew (or purchase) your domain for the longest period possible. Choose 10 years if your registrar will let you. This will give you a slight bump in rankings. After all, if you believe your website will be around for 10 years, then Google will “trust” you more.
  5. Age: Older domains will do better in getting a top ranking in the SERPs (search engine results pages). Generally two years and older perform well in getting a top ranking. Google in particular seems to apply a new domain “penalty”, especially on competitive keyword phrases.
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7 Ways for a Local Business to Promote Your Business

Posted on July 1, 2011 by
  1. Website: Your website needs to answer the questions that your customers are searching for. What are your hours? Where are you located? Use your website as your foundation for your Internet Marketing.
  2. Local SEO:”Localize” your website by combining broad keyword phrases such as “homes for sale” (if you are a realtor) and local geographic modifiers. These geographic modifiers are city, state, zip code or local land marks. Show cities or neighborhoods you serve, include local phone numbers and include your business address.
  3. Google Places: Listings are free for any business; you will just need a local business address and local phone number. Fill out your listing completely including business hours.
  4. Local Directory Listings: Submit your business to as many directory listings as possible. These should range from online yellow pages to hundreds of other directories. Some will be free and some will be paid. Find ones that are relevant to your market niche.
  5. Email: Build up your email list by including an email capture on your home page. Offer announcement of sale prices and coupons to people who register. Email marketing should always be opt-in subscribers.
  6. Mobile site: Create a small screen version of your website that is easily viewed on a phone. The mobile web is the high growth area for local business web marketing. Use an automatic switcher script so the mobile version of your website is presented when viewed on a mobile phone.
  7. SMS Marketing: Market your business over the mobile web. Use SMS marketing (Short Message Service or texting) to reach interested prospects in your local area. More than 90% of mobile phone owners read all text messages they receive including those sent by businesses.
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Search Engine Optimization 101

Posted on June 29, 2011 by

SEO is about getting your website to appear on the first page of Google’s results. It promotes your site by carefully focusing your efforts on your keyword phrases and using them prominently and tastefully through your website. It is about creating content that is so compelling and interesting that others will want to link to your pages.

  1. Plan: Start with your plan. What products or services do you want to promote? What are your most profitable products? What are your highest volume products? Who do you sell to? Think like a customer. What problem does your visitor want to solve when they search for what you sell?
  2. Keywords: Start by identifying your most important keywords. Keywords are how your customers think when they search for what you provide. Choosing keywords is both an art and a science. You need to understand the psychology of how and why people search. People search to find information, answers and a solution to a problem. Choose keywords and create a master plan that shows specific pages each phrase will be used on.
  3. On-Page SEO: Apply your keywords to each page of your website according to your plan. Use the keywords in your Title tags, H1 tags, visible body text, hyperlinks that link to internal pages, etc. Your page headline should grab your reader’s attention and contain keywords. Body text should stimulate interest and assure your reader they are in the right place.
  4. Back Linking: Google gives importance to websites that have other many other sites linking to them. Build links to your pages using web directories, articles, blog postings, etc. Links back to your site should use the targeted keyword(s) for that page. Back linking works best when you have a long term consistent rate of new links coming in.
  5. Social media: For a long time the web has been moving social. For SEO, links from blogs, social bookmarks and user generated content like Squidoo are considered valuable links.

SEO is not forceful. It does not guarantee results. It is an art form, it is subtle and it is compelling. It takes persistence and patience. It does not happen overnight. Most of all you need to show that you deserve it with tasteful and quality content.

Partner with a SEO services company that understands your goals and understands your business. They need to translate your business goals into action that will attract interested visitors.

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Staff Appreciation Ideas: Employee Recognition

Posted on June 28, 2011 by

As a business leader, your employees seek your feedback and positive praise regarding their performance on a consistent, ongoing basis. Studies show that managers who express gratitude to their employees establish a deeper personal connection with them, opening the door for stronger communication and loyalty. In order to establish a connection with your employees, you need to devise a list of staff appreciation ideas that can be used to reward positive behaviors.

Staff appreciation ideas, such as record sales by month, record attendance, or record order volume, are all achievements that your organization can reward at a moment’s notice. To personalize the program, we have identified two critical questions that you can ask yourself when assembling a staff appreciation list. The answers to these questions will help you increase the effectiveness of your recognition program.

Employees who are recognized through staff appreciation programs offer many benefits, including increased productivity and attendance. As a result, these benefits will lead to greater efficiency and profitability for your business.

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Work at Home Career Opportunity: Business Coaching

Posted on June 27, 2011 by

Looking for an opportunity for earning income from home? Do you know what makes a business tick?

It doesn’t matter if you’re an executive, manager, or business owner looking for a great way to supplement your income part-time, or an entrepreneur seeking to establish a rewarding full-time home-based business, becoming a business coach could be your answer. Learn more about this work at home career opportunity.

There are more than 29.6 million small businesses in the United States alone. Most business owners start up their new venture because they have an interest or skill and decide to build a company around it — NOT because they know anything about running a profitable business.

So, after they launch their business, it’s only a matter of time before they realize they need some help. That’s when they call a business coach.

And that’s why business coaches make so much money. After all, a good business coach is a valuable mentor that can increase profits by hundreds of thousands, even millions of dollars, simply by giving small business owners the tools and information they need to solve problems and be successful.

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Why Your Business Needs a Website

Posted on June 26, 2011 by

Here are 3 great reasons

  1. This is where your customers are
  2. This is where your competitors are
  3. Yellow page advertising just doesn’t work anymore.

In 1995 if your business had a website, you would be viewed as one of the elite and it was easy to attract visitor traffic. Today there are more than 346 million websites on the World Wide Web. This is, making the Internet crowded and competitive.

Most businesses today have a website… or at least should. How do you compete and standout from the crowd?

The bottom line is that every business should be on the web to attract new customers. Web marketing can be overwhelming, but it doesn’t have to be. Website marketing is more about marketing and less about website technology.

A website is much more than an advertising piece; it is an online business that requires careful planning. It is essential to create a website business plan complete with goals and strategies before you rush into a design.

In less than one second a visitor forms an initial impression of your website. They then spend a total of 3 seconds deciding whether to leave or look further. If they stay, you have a total of 10 seconds to build a relationship and get them to decide if your website is worthy of action.

Your website needs to clearly say how you can help your visitor solve an important problem and then convince them to take some sort of action.

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