Your website needs to communicate your message in the first few seconds. Your unique selling proposition and your opt-in forms need to be easily seen without scrolling down.
Design: Your website needs to portray a professional and trustworthy image. This includes the design, colors, fonts and the organization of your home page. Avoid dark oppressive colors; instead use light, bright and inviting colors. Avoid a wide variety of fonts, placing text in all CAPS or reversed out fonts. You want a professional design to instill confidence. Avoid strong colors.
Information Overload: Avoid overloading your visitor with too much information. Keep paragraphs short and give “bite size” nuggets of information. This makes it easier for people to scan your content and find what they are looking for. Include a link with “Learn more” that will lead them to more in depth information.
About-Us Page: This is the website page that humanizes your business. Your About-Us page is there to build trust and credibility. Visitors want to know the business or the person behind the website. They want to know to know your story. They want to know how long you have been in business.
Guarantee: People won’t do something that puts them at risk. Show visitors that you are trustworthy. Show prospects there are no risks. Build trust at every step. Show your phone number and address. Post a guarantee. Have a no-risk returns policy.
Buyer Keywords: You want to identify buyer keywords. These are phrases that show intent to take action. These are different than information seeking phrases. Simply focusing on attracting visitors that are motivated buyers will improve your website’s conversion rate.
Without trust, your website visitors won’t take action. Use these powerful conversion rate optimization techniques to improve sales from your website.
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