Getting visitor traffic to your site will not get cheaper. Focus on getting your visitor to take action once they arrive. There are definite steps you should do to get your website to convert browsers into paying customers. A visitor needs to know he has arrived at the right place to get help.
- Audience: Are you attracting the right visitors to your website? The best website won’t convert visitors if you’re targeting the wrong keywords. Use keywords centered on the answers visitors looking for when they arrive.
- Initial Hook: Grab their attention with a compelling headline that includes the phrase they were searching for. Your objective is to grab their attention and pique a potential customer’s interest. Your opening paragraph should address the need they came to satisfy.
- Call to Action: Drive your visitors toward a desired action. Make it clear and highly visible. Place your primary call to action where it can be easily seen without scrolling down. It needs to be highly visible to arriving visitors. Examples of calls to action include- “Buy Now”, “Order Now”, “Join Today”, and “Sign Up For a Free Report”.
- Information Overload: Avoid overloading your visitor with too much information. Keep paragraphs short and give “bite size” nuggets of information. This makes it easier for people to scan your content and find what they are looking for. Include a link with “Learn more” that will lead them to more in depth information.
- Measure: Use Google Analytics or other website statistics package to track conversion rates. Decide what it is you need to measure such as form-fills, registrations or purchases. Start with creating a baseline or starting point. If you have multiple actions, place a dollar value on each action so you can measure improvements. Then systematically test changes.
Hint: Using social elements in your ecommerce builds trust. This includes product reviews, ratings, consumer feedback, wish-lists, favorites, blogs, forums or chat rooms.
Tips are from SEO coaching and conversion expert Doug Williams
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