Category Archives: Internet Marketing
Build Website Trust to Increase Sales
Your website needs to communicate your message in the first few seconds. Your unique selling proposition and your opt-in forms need to be easily seen without scrolling down. Design: Your website needs to portray a professional and trustworthy image. This … Continue reading
5 Tips to Improve Website Conversions
Getting visitor traffic to your site will not get cheaper. Focus on getting your visitor to take action once they arrive. There are definite steps you should do to get your website to convert browsers into paying customers. A visitor … Continue reading
The Rule of Three in Marketing
We see this power of 3 in marketing every day. Realtors will try and show 3 houses to allow a buyer to keep their options straight. Gas stations offer 3 grades of gasoline.
There is something simple and powerful about the number three. The human mind can easily comprehend three variations and keep them straight. People can easily make a choice when given three options. On your website, keep it as easy as 1-2-3. Apply this to all your Internet marketing
Always try to limit your visitor’s decisions to a maximum of three.
- Keep focused: What one thing do you want visitors to do when they come to your website? Call, sign-up or buy now? These are the actions you want them to take. One call to action is best, but don’t offer more than 3 choices. Otherwise they will make no choice and just leave.
- Make it Clear: You have just 3 seconds to convince a new visitor to stay and look around your website. Make your website messaging very clear as to what you do and what problems you can solve. Use the page headlines and navigation to communicate your offering. People are impatient and if they don’t instantly understand, they just leave.
- Keep it simple: Present your products giving up to 3 options. Let’s suppose you have 17 different services that you can do for people. If you make them select from a field of 17, they will make no choice, and just leave. Instead group them into 3 bundles. This good, better, best makes the choice easy.
If you have a buying process or checkout, keep it to three steps or less. Really make it as easy as 1-2-3 to prevent frustration and process abandonment.
5 Secrets of SEO Content Writing
Effective SEO copywriting attracts targeted visitors and begins the selling process by attracting attention and building interest in what you have to offer. Writing for the web is brief and to the point with shorter paragraphs, shorter sentences and fewer … Continue reading
How to Market Your Start-up Business on the Web
The web is where most new businesses are investing their marketing dollars to attract new customers. How can a new start-up business best lever the power of the Internet? Strategy: Decide who are you trying to market to? How do … Continue reading
Use Emotional Trigger Words To Make People Buy
In marketing, there are certain trigger words that create curiosity and interest. Trigger words are the words and phrases that trigger a user into clicking or buying. Coupling trigger words with a “call to action” is especially important to create … Continue reading
5 Important Domain Name Secrets
Easy to Remember: You want people to easily remember your website URL. Try not to abbreviate or choose a hard to remember acronym. Easy to remember is more important than shorter. Choose a .Com: 74% of all domains registered in … Continue reading
7 Ways for a Local Business to Promote Your Business
Website: Your website needs to answer the questions that your customers are searching for. What are your hours? Where are you located? Use your website as your foundation for your Internet Marketing. Local SEO:”Localize” your website by combining broad keyword … Continue reading
Search Engine Optimization 101
SEO is about getting your website to appear on the first page of Google’s results. It promotes your site by carefully focusing your efforts on your keyword phrases and using them prominently and tastefully through your website. It is about … Continue reading
Why Your Business Needs a Website
Here are 3 great reasons This is where your customers are This is where your competitors are Yellow page advertising just doesn’t work anymore. In 1995 if your business had a website, you would be viewed as one of the … Continue reading