Author Archives: admin
Build Website Trust to Increase Sales
Your website needs to communicate your message in the first few seconds. Your unique selling proposition and your opt-in forms need to be easily seen without scrolling down. Design: Your website needs to portray a professional and trustworthy image. This … Continue reading
Tips for Using Keywords In Your Website
Keywords are the phrases people type in when they do searches online. Keywords are how search engines categorize and index websites. Keywords are the foundation for your SEO for your website. Let’s assume you have come up with the keywords … Continue reading
5 Tips to Improve Website Conversions
Getting visitor traffic to your site will not get cheaper. Focus on getting your visitor to take action once they arrive. There are definite steps you should do to get your website to convert browsers into paying customers. A visitor … Continue reading
SEO Tips: How to Optimize Websites
The SEO work you do directly on the website is referred to as “on-page” SEO. Optimizing on-page factors include content, META tags, site structure, internal linking, domain and page URLs. H1, H2 Heading Tags: H1 Tags are the main web … Continue reading
Use Corporate Awards to Build Your Company Team
Corporate awards shine the spotlight on a group of individuals and turns them into a team by building a bond of trust and respect. Team recognition has a very powerful and meaningful impact on both the employees and the employer. … Continue reading
Keyword Research Service: Longer Phrases Are Better
People will come to a website with a specific need or intent. This can be to research or to learn. They can also be ready to buy. Buyers will use longer, more specific phrases when they search. Phrase Length: People … Continue reading
Perpetual Award Plaques for Service Recognition
Perpetual award plaques are meant to be displayed in the company lobby in recognition of employee achievement. This could be employee of the month or honoring employees that have archived a certain years of service. Rewarding employees for years of … Continue reading
SEO Services Company: Getting an SEO Quote
What should you expect when you ask for a quote from a SEO services company? Start by advising them of your goals, keyword phrases you are targeting and your budget if you have one set. Quoting should always start with … Continue reading
SEO Expert Services: Use Keyword Research to Plan Content
You want a website to have maximum appeal to your market niche. You not only want to attract the correct visitors, you want to draw them in once they arrive. You do that by writing your website content around what … Continue reading
The Rule of Three in Marketing
We see this power of 3 in marketing every day. Realtors will try and show 3 houses to allow a buyer to keep their options straight. Gas stations offer 3 grades of gasoline.
There is something simple and powerful about the number three. The human mind can easily comprehend three variations and keep them straight. People can easily make a choice when given three options. On your website, keep it as easy as 1-2-3. Apply this to all your Internet marketing
Always try to limit your visitor’s decisions to a maximum of three.
- Keep focused: What one thing do you want visitors to do when they come to your website? Call, sign-up or buy now? These are the actions you want them to take. One call to action is best, but don’t offer more than 3 choices. Otherwise they will make no choice and just leave.
- Make it Clear: You have just 3 seconds to convince a new visitor to stay and look around your website. Make your website messaging very clear as to what you do and what problems you can solve. Use the page headlines and navigation to communicate your offering. People are impatient and if they don’t instantly understand, they just leave.
- Keep it simple: Present your products giving up to 3 options. Let’s suppose you have 17 different services that you can do for people. If you make them select from a field of 17, they will make no choice, and just leave. Instead group them into 3 bundles. This good, better, best makes the choice easy.
If you have a buying process or checkout, keep it to three steps or less. Really make it as easy as 1-2-3 to prevent frustration and process abandonment.